How do you know a hybrid has made it to the big leagues? When the manufacturer’s own design group launches three design kits.
Starting yesterday, new Toyota Prius owners can deck out their modest hybrids …

Honda upped its game when it announced the reintroduction of the Insight hybrid and it seems like they’re killing Toyota at its own game. Honda is claiming it has sold 229 Insights since April 4, …

The Toyota Prius is due to come State side sometime in late May and it’ll cost a little more than I had expected. The base model has been priced at $21,000 … that’s about $1,000 …

An article in Japanese news paper, Nikkei, is reporting that Toyota’s expecting to receive 40,000 preorder requests for its new 2010 Prius hybrid in Japan alone. Compare that number to this one: 73,100 Prius hybrids …

Toyota has announced that they’ll be teaming up with French energy company EDF and to introduce a trial run of Plug-in Hybrid Vehicles (PHV) in Strasbourg, France. So far the plan is to lease one hundred next-generation Priuses …

Toyota announced that the 2010 Toyota Prius achieved a combined EPA estimated fuel economy of 50 MPG. That number means the new Prius, if you believe in numbers, has officially become the highest-mile vehicle available …

Dismal sales figures have led Toyota to take desperate measures. With a 36% drop in December 2008 sales Toyota is hoping cash incentives for customers and dealers will help improve sales.  Jalopnik reports Toyota is …