The LA Auto Show might be 111 days away, but Nissan has decided it’s never too early to market their Cube where Nissan’s favorite Gen- Y target audience wastes time - on the internet.
Judging the Cube’s site, I get the feeling Nissan thinks young car buyers care less about the car itself than bold slogans and pretty pictures. I guess the more random stuff you can put on a car site, the better it is for the car. Speaking of the car, make sure it’s surrounded by cool kids doing cool things. That’ll take care of the subliminal messages.
If a website wasnt enough, Nissan’s marketing gurus have also started working on a Facebook page. It’s pretty obvious by now that Nissan wants this Cube thing to be cool. I just hope they learn a thing or two from Honda’s Element and make the car afordable enough for young dudes and dudettes. The last thing they’d want is to have rich baby boomers driving around in cool cars. [Honda.com]
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