Yee haw! A huge congratulations to the relatively new Toyota Tundra. Farm Industry News, a leading product and technology magazine for “high-income, Midwestern farmers” (their words, not ours), has just been named the Toyota Tundra their “Truck of the Year”. Wether you know of the magazine or not, the award is still significant for Toyota. The Tundra is a new contender in the already saturated pick up market, they can use as many endorsements as possible. Considering the Toyota Tundra was all-new last year, it probably goes without saying that Toyota still has a long way to go before people trade in their Fords, Chevrolets and GMCs in for a Toyota.
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